Tuesday, October 13, 2009

From AdAge: No More Joe Consumer in America. A challenge to mass media, a boost for OOH & Digital!

The concept of an 'average American' is gone, probably forever," demographics expert Peter Francese writes in 2010 America, a new Ad Age white paper. "The average American has been replaced by a complex, multidimensional society that defies simplistic labeling.

Posted via web from The BING KIMPO Show!

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