Digital Signage World Asia 2012 seems much smaller now than its last staging almost 2 years ago. Exhibition-wise at least it seems that the global heavy-hitters have shied away, leaving their integrators to press the flesh – HP, Microsoft were there by proxy and it looked like only Intel was inside – literally.
Still, there were some reasons to smile. Korea’s D4 showed off its transparent screen, which works to virtually contextualize tangible objects on display behind it.Malaysia’s MySignBox boldly announced a bid to break into the US market with its Microsoft Cloud-based ‘DIY’ system that regionally taps the Asian entrepreneurial bent by offering a player for ‘emerging’ retailers and their chains.
Co-founder Tumin Chook thinks the DIY market in the US is ripe for his devices.
Day 1 of the exhibition was understandably heavily retail-flavored, considering that the event was co-located with retail, cards and payments events. A good sign perhaps that applications in Asia’s Digital Signage space, seem at pace with its technologies.
The conference proper starts tomorrow.
@mysignbox are on booth 4010
This entry was posted on Wednesday, April 25th, 2012 at 07:34 @357 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Wednesday, April 25, 2012
DailyDOOH » Blog Archive » First Look At #digitalsignageasia 2012
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