Digital Signage World Asia 2012 seems much smaller now than its last staging almost 2 years ago.
Exhibition-wise at least it seems that the global heavy-hitters have shied away, leaving their integrators to press the flesh – HP, Microsoft were there by proxy and it looked like only Intel was inside – literally.
Still, there were some reasons to smile. Korea’s D4 showed off its transparent screen, which works to virtually contextualize tangible objects on display behind it – a couple of people have already emailed us to say this is the likely star of the exhibit space, EdMalaysia’s MySignBox boldly announced a bid to break into the US market with its Microsoft Cloud-based ‘DIY’ system that regionally taps the Asian entrepreneurial bent by offering a player for ‘emerging’ retailers and their chains.
Co-founder Tumin Chook (shown to the right here with his device) thinks the DIY market in the US is ripe for his solution.
Day 1 of the exhibition was understandably heavily retail-flavored, considering that the event was co-located with retail, cards and payments events. A good sign perhaps that applications in Asia’s Digital Signage space, seem at pace with its technologies.
The conference proper starts tomorrow.
This entry was posted on Wednesday, April 25th, 2012 at 07:34 @357 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Wednesday, April 25, 2012
DailyDOOH » Blog Archive » First Look At #digitalsignageasia 2012
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